Twitter is a very powerful tool to use for your business, charity or non-profit organisation. Of course like any form of media you will need people to read your message. You will, therefore, need to have followers to read your tweets. How do you get more followers on Twitter?
Let me first of all say that you don’t want followers who are simply numbers so never be tempted to use those companies that will guarantee to add you hundreds if not thousands of followers to your account in days or weeks. You need people who are interested in what you have to say. This takes time and effort and there is no quick fix. So here are some ways that you can get more followers on Twitter.
1 Follow People that you would like to follow you back
Select your customers, potential customers and tweeters that your customers are likely to follow. However don’t just leave it to chance that they will follow you back. Follow them and then tweet to them in a conversational way and let them know that you are following them. From time to time engage in conversation and include their username within the message rather than at the beginning. By doing this all their followers and yours will be able to see it rather than those that follow both of you.
2 Write interesting tweets
Don’t be tempted to sell, sell, sell. Let your followers know more about the background behind your business. Tell them things about the people that work with you. Share photos and videos that will let them find out more about you. Also be clever in the way you share stories so that they will show that your products or service is something to be desired. People buy people and when your tweets are interesting like this they will get retweeted and others will start to follow.
3 Treat people with respect
It’s quite easy to unfollow people so always treat your followers with respect. It really is a question of thinking before you tweet and make sure that your business is seen as truly professional.
4 Retweet for others
When you see a good tweet that your followers will find interesting retweet it. If the tweet is by someone that does not follow you it might well spark their interest and they will follow you back.
5 Don’t follow everyone
I never like to see those Twitter accounts where tens of thousands are being followed. It’s not about numbers. Such accounts will not be interested in you. It is obvious that they are following many in order that many will follow them. Such action has no real value and anyone following tens of thousands is not going to be reading many, if any of the tweets from those they follow. Therefore do not have a policy of following everyone that follows you.
6 Follow the conversation
A great way to get noticed on Twitter is to engage in conversations that are topical. Look at what is trending and other popular discussions and set up searches so that you can read tweets and comment on them. Hashtags are a good way of following stories as well as search terms. It might be possible to start your own hashtag to promote your business.
7 Special Offers
At the beginning of this post I did write and warn you not to use Twitter to sell, sell, sell. There are times though that a direct sales effort will work. You could set up something like an offer of the day that is available at a specific time and put this out as a tweet with your own hashtag. If you make this offer only promoted on Twitter it could soon find more people following you to get notified about regular special offers.
8 Don’t over-tweet
Tweeting is good but don’t tweet meaningless things just for the sake of it. Far too many tweeters have read advice to send out inspirational quotations and some still do this prolifically. They have become boring to say the least. Another type of tweet is the link from Facebook when something has been posted on there. It is best to keep your social media accounts separate so write posts for each one that will suite each type of audience that you have. It is good practice that in the main you don’t duplicate the same message across all of your social media platforms.
9 Be consistent
In the last point I warned against over-tweeting but to be successful with Twitter you must be consistent and tweet regularly. It’s also good to remember that not every tweet you write will be seen so it is good from time to time to repeat your message though it may be written slightly differently but also send it out at a different time / day.
Twitter is a superb way to network with other business owners and will allow you to help each other and pass on leads to find new customers. Don’t underestimate this element of Twitter and when others realise that you use it this way it will help you get more followers on Twitter.
You can follow me on Twitter @RolandMillward