Posts Tagged ‘twitter’

Social Media

Social Media is changing the world! Is that statement too strong to make? Not really because with Twitter, Facebook and Youtube being so easily accessed and used from mobile phones we are seeing dictatorships crumble, corruption exposed and a whole lot more. It is becoming people power rather than the former media power and control that the world is used to.

Social Media is now where most of the people are at least for some time each day. Business are waking up to the fact that people are tweeting whilst they watch TV and new TV’s are now having social media platforms accessible and usable in their operation. Businesses woke up years ago that they had to promote their products on TV as that’s where the people were. Now is the time for social media as well.

Social Media – a different approach

There is a difference however in how a business can be promoted via TV advertising and social media promotion. With social media there needs to be more interaction with the people rather than advertising for advertisings sake. With TV you can target viewers according to age and other matters as within reason a certain group will be attracted to a particular TV show. When you watch daytime TV for instance there are ads targeted to people who may have had an accident and are looking for a lawyer. They are likely to be at home during the day as are older people.

Social media can still be targeted to certain groups but not in the same sort of ways that are used in TV, Press and Radio commercials. You need to be able to interact and create what is called a relationship marketing method. There are no hard and fast rules and it is the way the people use the social media channels that dictate the best way to bring your product or business to the attention of social media users.

The Social Media Bootcamp

Many business owners do not have the time to learn by trial and error. They also don’t have the resources to employ someone to do all their social media marketing for them.

With this in mind I created The Social Media Bootcamp. This is an online course that will show you how to use Twitter, Facebook, Foursquare, Linkedin, Youtube, Blogging, WordPress and more in your business.

The course is available for just £69 for a whole years access. You will be taught using high quality videos and other methods including live and recorded webinars. To give you complete peace of mind and to be able to join all the other satisfied members of the Social Media Bootcamp I offer a 30 day money back guarantee. You have to nothing to lose when you try out the Social Media Bootcamp.

Social Media

Social Media is now becoming a huge part of business marketing strategy. For those who are not sure of what social media is I will answer the question. What is Social Media? Social Media is a way of people communicating to a large audience in a social way rather like meeting people at a party. The difference to a party is that this is all online. Twitter, Facebook, Youtube, Linkedin, MySpace and blogs are all included in the social media world. Millions of people are engaged in using these systems to communicate with each other and make new acquaintances and friends. They can chat, share photos, videos, music play games and more online on their computers and increasingly smart phones.

Social Media and Business

For a business to get its message out it needs to be noticed by people. Traditionally people were found reading newspapers and watching TV. There has now been a huge switch to other forms of entertainment and social media is part of that. Smart business executives have realised that there is a huge global market of people online at all hours of the day waiting to be tapped into. However this market is different from the traditional market of people sitting in front of the TV or reading newspapers. They are not online in the same way. They are online because they want to be sociable and so what we would call “in your face’ advertising does not have the same results online as on TV. Online advertisers need to create a ‘social feel’ to their campaigns, they have to let people come to them what we call ‘inbound marketing’ rather than ‘outbound marketing’ that we are used to. Businesses need to make it possible for them to be found by the consumer using clever Tweets, Facebook pages and videos on YouTube. The successful ones will create videos for example that will go viral in that people will watch it and share it with their friends by recommending it on Facebook and Twitter. Articles that have good content will often be shared by users of social media platforms giving a great deal of essentially free publicity for the business that produces it.

Social Media and Small Businesses

Social Media has given the opportunity for small businesses with little or no budget for promotion to be successful and take on larger corporations on an equal footing. There are Internet Marketers who have become famous because of social media and they have not had to spend millions of dollars on advertising campaigns to achieve this. Any small business can avail themselves of Twitter, Facebook, Linkedin, Foursquare, Youtube, blogs and more to get noticed. Social media is great tool for generating leads and building good customer relations.

The Social Media Bootcamp is a good place to start for training. This online course will enable you to master all the main forms of social media and produce outstanding results in your business. The course has video instructions showing you exactly how to use social media and grow your business. You can ask questions and watch the lessons as many times as you like.

For details click here.

Every business owner should be looking to develop new ways to grow their business. Whether you are a plumber or a shopkeeper the world is a fast moving place and you need to move with it. You need to be where the people are and they are connected on the Internet right now. There is only one way you can do that and that is by being aware of what is happening and take action. Roland Millward can help you either as a consultant or trainer  or online with the Bootcamp.

Social media is indeed a very powerful tool that if you learn how to use will pay dividends in your business.