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Social Media

Social Media is changing the world! Is that statement too strong to make? Not really because with Twitter, Facebook and Youtube being so easily accessed and used from mobile phones we are seeing dictatorships crumble, corruption exposed and a whole lot more. It is becoming people power rather than the former media power and control that the world is used to.

Social Media is now where most of the people are at least for some time each day. Business are waking up to the fact that people are tweeting whilst they watch TV and new TV’s are now having social media platforms accessible and usable in their operation. Businesses woke up years ago that they had to promote their products on TV as that’s where the people were. Now is the time for social media as well.

Social Media – a different approach

There is a difference however in how a business can be promoted via TV advertising and social media promotion. With social media there needs to be more interaction with the people rather than advertising for advertisings sake. With TV you can target viewers according to age and other matters as within reason a certain group will be attracted to a particular TV show. When you watch daytime TV for instance there are ads targeted to people who may have had an accident and are looking for a lawyer. They are likely to be at home during the day as are older people.

Social media can still be targeted to certain groups but not in the same sort of ways that are used in TV, Press and Radio commercials. You need to be able to interact and create what is called a relationship marketing method. There are no hard and fast rules and it is the way the people use the social media channels that dictate the best way to bring your product or business to the attention of social media users.

The Social Media Bootcamp

Many business owners do not have the time to learn by trial and error. They also don’t have the resources to employ someone to do all their social media marketing for them.

With this in mind I created The Social Media Bootcamp. This is an online course that will show you how to use Twitter, Facebook, Foursquare, Linkedin, Youtube, Blogging, WordPress and more in your business.

The course is available for just £69 for a whole years access. You will be taught using high quality videos and other methods including live and recorded webinars. To give you complete peace of mind and to be able to join all the other satisfied members of the Social Media Bootcamp I offer a 30 day money back guarantee. You have to nothing to lose when you try out the Social Media Bootcamp.

Public Speaking Tips: Volume and Power

In this article for public speaking tips I would like to explain the use of volume and power.

Volume and power can quite understandably be confused. Loud volume is not necessarily power in the context of public speaking. Volume is the level of sound whereas power is the intensity of the voice. It is possible to speak very quietly and yet have power in your voice.

Public Speaking Tips: Volume

Photo: Courtesy of Digitalart

Volume is something that a speaker needs to master. Volume is used more than simply to be heard. The first step though is to make sure as speaker that you can be comfortably heard. Too quiet and your audience will struggle, too loud and you could make them feel uncomfortable. There are of course different levels of volume required when a microphone is being used.

The use of volume makes a talk more interesting and can be used to put across feelings like happiness, sadness, excitement. Varying the volume to suit the topic can certainly help make a talk come alive for your audience.

Volume also needs to be changed to suit circumstances. For example if an outside noise interferes with your environment you may need to speak louder to overcome it and then lower your volume once it has passed.

Public Speaking Tips: Power

The use of power is one of the public speaking tips that many people find difficult to master. Power as I have already mentioned should not be confused with volume. I am sure you have seen those  gangster films where ‘the boss’ wants someone dead. He will say often in a very low tone “waste him” and there is a great deal of intensity and power in the way it is spoken.

We can use power in our talks to emphasise points without being loud. Simply being loud also does not necessarily create power. Power in the voice tends to come from deep down in our throats, much deeper than where loud volume emanates.

Speakers that are naturally quiet will need to exercise their voices to improve their volume and avoid straining their voices. As with all of my public speaking tips you are going to have to practice getting the use of volume and power right. You can practice by reading out loud and making your reading sound interesting by using volume and power as appropriate. Record your reading and listen to it, making notes where you can make improvements.

Look out for more public speaking tips from Roland.