Archive for the ‘networking’ Category

Social Media

Social Media is changing the world! Is that statement too strong to make? Not really because with Twitter, Facebook and Youtube being so easily accessed and used from mobile phones we are seeing dictatorships crumble, corruption exposed and a whole lot more. It is becoming people power rather than the former media power and control that the world is used to.

Social Media is now where most of the people are at least for some time each day. Business are waking up to the fact that people are tweeting whilst they watch TV and new TV’s are now having social media platforms accessible and usable in their operation. Businesses woke up years ago that they had to promote their products on TV as that’s where the people were. Now is the time for social media as well.

Social Media – a different approach

There is a difference however in how a business can be promoted via TV advertising and social media promotion. With social media there needs to be more interaction with the people rather than advertising for advertisings sake. With TV you can target viewers according to age and other matters as within reason a certain group will be attracted to a particular TV show. When you watch daytime TV for instance there are ads targeted to people who may have had an accident and are looking for a lawyer. They are likely to be at home during the day as are older people.

Social media can still be targeted to certain groups but not in the same sort of ways that are used in TV, Press and Radio commercials. You need to be able to interact and create what is called a relationship marketing method. There are no hard and fast rules and it is the way the people use the social media channels that dictate the best way to bring your product or business to the attention of social media users.

The Social Media Bootcamp

Many business owners do not have the time to learn by trial and error. They also don’t have the resources to employ someone to do all their social media marketing for them.

With this in mind I created The Social Media Bootcamp. This is an online course that will show you how to use Twitter, Facebook, Foursquare, Linkedin, Youtube, Blogging, WordPress and more in your business.

The course is available for just £69 for a whole years access. You will be taught using high quality videos and other methods including live and recorded webinars. To give you complete peace of mind and to be able to join all the other satisfied members of the Social Media Bootcamp I offer a 30 day money back guarantee. You have to nothing to lose when you try out the Social Media Bootcamp.

Social Media is changing!

You will hear some people on Twitter, Facebook and other types of social media bewail the fact that users are placing advertisements in the feeds. These people look back on the days (not so long ago) when social media was all about individuals making friends and sharing information, photos and videos. However the word has got out to businesses that they need to be where the people are and that is on social media websites.

Should this surprise us? Definitely not! Businesses are simply doing what they have always done. It started with printing, then radio followed by TV and then came along the Internet and the ability to have a website. Of course now most of the Internet users are more regularly to be found on social media sites like Facebook and Twitter. It has taken a while for businesses to recognize this but now that they have they are here to stay.

The fact that businesses are now using social media as promotion tools is something that users will just have to get used to. The fact that businesses will post to Facebook or Twitter on holidays or weekends is no different to them advertising on TV and other media on such days and we are all used to that kind of marketing.

Social media will continue to change as it is driven by the users and we will need to accept that. After all if we don’t like it we don’t have to use it or we can restrict the people we communicate with to a select non-commercial list.